Brand Development

An urban gin distillery in the heart of Melbourne, Patient Wolf has won more awards for their gin than Milkman has people confusing it with MilkRun. It needed a brand platform elevating it from the rest.

The Challenge: With an institutional foothold in the market, Patient Wolf wanted to launch their first-ever OOH campaign with a brand platform capturing the essence of their product and distilling process.

The Solution: We looked at their German custom-made steel which sits as the focal point in their South Melbourne location. We developed the line ‘Better Still, Exceptional Gin’.

Results: The identity and campaign work was integral to making the Lord of the Fries institution it is today.

• 6,250,000 people reached on social media
• 55,000+ loyal vegan followers
• 50% page growth in under six months