Thought Leadership
LinkedIn does a lot more heavy lifting than most brands give it credit for
A lot of businesses are on LinkedIn, some are posting, far fewer are actually using it effectively.
The most common pattern we see: someone repurposes their Instagram content, schedules it on LinkedIn, posts twice a month from the company page, and then concludes that LinkedIn doesn’t really work for them. Which is a bit like deciding running shoes don’t fit because you’ve been wearing them on your hands.
