Social Strategy

19 Crimes is a culture disruptor known for its rebellious brand identity. Milkman was tasked with a social strategy to amplify this for a local audience. The challenge was to translate this rebelliousness into engaging social content.

Our strategy focused on showcasing the lifestyle and engagement content that 19 Crimes represents, and creating entertaining content to attract new audiences. This included a content house shoot to capture dynamic photographic assets. We balanced product posts with lifestyle and engagement content and aligned with social trends.