Brand Identity

Delivering fresh, ethical fast food for people who give a sh*t, Lord of the Fries started out with a solid brand concept. We gave it a visual identity and tone of voice to match.

The Challenge: To rebrand Lord of the Fries with a signature platform and streamlined identity fit for a cult following of ethical foodies and Gen Zers.

The Solution: Milkman produced brand guidelines and national campaigns to bring the brand vision to life. Beyond the high-engaging social content came creative direction across activations, collateral, marketing, events, and ambassadors.

Results: The identity and campaign work was integral to making the Lord of the Fries institution it is today.

• 6,250,000 people reached on social media
• 55,000+ loyal vegan followers
• 50% page growth in under six months