Weirdoughs is a trend-setting Melbourne vegan bakery that mix
old-school baking techniques with a modern sustainable approach. We delivered a bold, eye-catching brand identity with a complete suite of stationery, merchandise, biodegradable product packaging and in-store fit-out. Photos from @kateshanasy & @shannynhiggins.




We were asked to create something weird – but not too weird. The target audience was 80% female 20% male, aged between 18-34. A branding workshop revealed that the consumers were to include vegans, coffee connoisseurs, curious corporates, foodies
and trendsetters.


We developed a brand that was weird, crazy, fun and highly instagramable, appealing to the target demographic. From whacky
bio-degradable packaging to store fit-out, we helped put Weirdoughs on the radar of many food bloggers such as Concrete Playground
and Broadsheet.