The Mantle
Campaign



Objectives
They needed to generate buzz for their launch across Western Australia in order to attract local patrons, generate bookings, entice potential tenants, and drive enquiries. They needed to grow their social following and create ongoing content for their partners. They also needed a drink.
Delivered
We grew their awareness, engagement, and following with a unique and considered launch campaign for both their offline and online channels. It sparked curiosity, and saw tenants calling to book and people queuing up for the launch. We created ongoing engaging social content for their social pages as well as for their partners. People weresharing, liking, and tagging their friends. Our content went viral across not only Western Australia, but broader Australia. It called for a toast.
100%
of bookings made on social
3.1m
people reached in W.A
40+
brands we created content for