A place of work and play, The Mantle is a unique space in Fremantle’s East End containing restaurants, cocktail bars, artist spaces, and an incubation kitchen. Set in a historic warehouse, it’s a place to eat, drink, and enjoy. We worked on their brand with an online-offline campaign, and took over their social accounts. We fit in some play along the way, too.

Campaign

Social

Objectives

They needed to generate buzz for their launch across Western Australia in order to attract local patrons, generate bookings, entice potential tenants, and drive enquiries. They needed to grow their social following and create ongoing content for their partners. They also needed a drink.

Delivered

We grew their awareness, engagement, and following with a unique and considered launch campaign for both their offline and online channels. It sparked curiosity, and saw tenants calling to book and people queuing up for the launch. We created ongoing engaging social content for their social pages as well as for their partners. People weresharing, liking, and tagging their friends. Our content went viral across not only Western Australia, but broader Australia. It called for a toast.

100%

of bookings made on social

3.1m

people reached in W.A

40+

brands we created content for

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