Shira Kramer is one of Australia’s leading physiotherapists and fitness presenters who has helped hundreds of women regain their strength after pregnancy. We created Shira’s brand identity, launched her website and activated the brand on social.

Branding

Web

Social

Photography

Objectives

She needed to be personal and approachable in the digital space, her tone representing her at all her online touch-points. She needed to engage pregnant women and new mums. She understands them; particularly that they have – or will soon have – a tiny human to look after. So she also needed keep things simple for them, removing any potential pain points; both digitally and physically.

Delivered

We created a bold brand identity, designed to empower both Shira and her clients, and designed a beautifully personal e-commerce website. We helped grow her social following of loyal and engaged mums and pregnant women, helping her acquire new clients to work with and babies to fuss over.

215k+

pregnant women reached

305%

increase in enquiries

100's

of programs sold in the first month

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