Oriental Teahouse is an iconic, Asian-fusion brand. We worked closely on their branding, from their restaurant fit-out, to their website, and their social accounts. We made magic happen and got Tinder involved. Couples across Melbourne met and trialed our in-restaurant dating game. Sources say most of them are still together.
With Asian-fusion restaurants popping up at every corner of the city and App store, they needed to activate their brand and stand out in Melbourne’s competitive Asian-fusion market. They needed to generate buzz around their new menu, through a push in PR at a national level.
We helped their social channels see new life and receive new likes across Facebook and Instagram; Melbourne locals complained about drool staining their screens. We delivered viral campaigns that featured in Australian’s leading publications, like Broadsheet, Fox FM, UrbanList, and The Age. The strategy and execution of the campaign repositioned Oriental Teahouse as a destination restaurant. A place where food and love are made to share.
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