Lord of the Fries

Lord of the Fries serve vegan fast food across Australia and New Zealand. We served them an equally hot brand and social strategy. Since people love fries as much as Kanye loves Kanye, we took inspiration from both and also developed a national Guerilla-Art campaign to launch a hip-hop inspired sub-brand.

Branding

Campaign

Social

Photography

Design

Video

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Objectives

They needed a refreshed brand identity and a redesign of their classic logo, supported by updated social content, photography, and graphic design. They also needed to activate their brand amongst a Gen Z audience and build a cult following of vegans, ethical eaters, and fries lovers. So, basically everyone.

Delivered

We organically boosted their social presence, growing their page by 50% in 6 months. We created a LOTF Crew sub-brand with national campaigns and hip-hop centric merch, which helped build a community of 55,000+ loyal vegan followers. Our campaign then sat as a finalist alongside Qantas, Amex, and Apple. We celebrated by eating more fries.

6.2m+

social reach

55k+

loyal vegan followers

50%

total page growth in 6 months

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