Lord of the Fries
Lord of the Fries serve vegan fast food across Australia and New Zealand. We served them an equally hot brand and social strategy. Since people love fries as much as Kanye loves Kanye, we took inspiration from both and also developed a national Guerilla-Art campaign to launch a hip-hop inspired sub-brand.
They needed a refreshed brand identity and a redesign of their classic logo, supported by updated social content, photography, and graphic design. They also needed to activate their brand amongst a Gen Z audience and build a cult following of vegans, ethical eaters, and fries lovers. So, basically everyone.
loyal vegan followers
total page growth in 6 months