Lord of the Fries serve vegan fast food across Australia and New Zealand. We served them an equally hot rebrand and a highly engaging social strategy that introduced the launch of a hip-hop inspired sub-brand, LOTF CREW.

Branding

Social

Photography

Design

Video

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Objectives

They needed a refreshed brand identity and a redesign of their classic logo, supported by updated social content, photography, and graphic design. They also needed to activate their brand amongst a Gen Z audience and build a cult following of vegans, ethical eaters, and fries lovers. So, basically everyone.

Delivered

We organically boosted their social presence, growing their page by 50% in 6 months. We created a LOTF Crew sub-brand with national campaigns and hip-hop centric merch, which helped build a community of 55,000+ loyal vegan followers. Our campaign then sat as a finalist alongside Qantas, Amex, and Apple. We celebrated by eating more fries.

6.2m+

social reach

55k+

loyal vegan followers

50%

total page growth in 6 months