Charidy is a global fundraising platform for non-profits, helping organisations activate donors and smash their goals. We launched the brand through social, managed their international presence, spread the good word, and smashed our goals, too.
They needed to activate their brand on a global stage, and speak to audiences of both decision makers and donors. They needed engaging content and a strategy inclusive of different cultures and ethnicities. They also needed to reframe charity and challenge the stigma around donations, all while owning the global non-profit space.
We developed and executed a global content strategy which saw them achieve massive global reach and engagement. We helped generate trust and grew a highly targeted and loyal following. We also delivered a new outlook on charity and spread the importance of change, not change. Pats on backs, all around.
global audience reach