Delivering the goods, Boeri Bros are a South African-inspired food truck and the original BBQ masters. They serve up juicy boerewors sausages. We served an equally juicy visual identity and launched their brand on social.

Branding

Social

Objectives

They had the trucks and tongs but were missing the identity and the voice. They needed to launch their brand on Facebook and Instagram. They didn’t want to speak to an empty room – or an empty park – so they also needed the right people to talk to; they needed to grow a cult following.

Delivered

We changed the game and put our words on the scene. Literally. We delivered disruptive branding and food truck signage that made people stop in their tracks. And line up to order a snag. We executed highly active social pages and connected with loyal followers. We took things above the line too, with local area advertising of upcoming appearances. We also ate some boerewors, because why the truck not.

495k

audience reached

780k+

social impressions

21%

engagement rate

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