Milkman Website Planner

This document is intended to help us to align the aspects of your project to our capabilities and availability. Please fill out with as much information as you can!

  • General Information

  • Please list names, titles, email addresses, and phone numbers.
  • Are there any outside considerations that might affect the schedule (eg. PR launch, marketing initiatives, trade show)?
  • Can this project be divided into phases to accommodate budget and timing constraints?
  • Current Website

  • Reason for redesign if applicable

  • e.g. new business model, outdated site, expanded services, different audience?
  • Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long- and short-term goals.
  • Audience/Desired Action

  • Give basic demographics: age, occupation, income level, purchasing habits, How often are they online? What do they generally use the web for? (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)
  • Make a purchase, become a member, search for information etc
  • cost, service, value?
  • Perception

  • (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current image perception?
  • Content

  • Technology

  • Please include information regarding existing programs and software.
  • Will people be able to "buy" products or services from your site?
  • Such as personalisation or search capability
  • Marketing/Updating

  • What kind of triggers prompt a visit (referral links, incentives, search engine terms)?
  • Please take as much space as you need.