Milkman Social Brief

This document is intended to help us to align the aspects of your project to our capabilities and availability. Please fill out with as much information as you can!

Your Name*
Email*
What is the name of your company / website / Facebook page?*
Tell us a little about your company and the product/service you provide.
Who are the primary contacts from your organisation, and who has final approval on marketing activities?
Please list names, titles, email addresses, and phone numbers.
What is your intended launch date for social media campaign?
Are there any outside considerations that might affect the schedule (eg. PR launch, marketing initiatives, trade show)?
Key objectives
List all outcomes that is expected through this campaign, investment, project
Brand assets
List available online assets, social networks, partner sites, support materials, etc
ROI
How it’s measured for value, list key performance indicators, sales measurement
Targets
Whom are you targeting? Age, race, gender, etc
Your competitors
Who do you dislike? Who are you similar to? Who do you want to be like?
Campaign period
List timelines, when to start, finish, when is it reviewed, etc
Additional Information
Any concerns, brand notes we should be aware of, don’ts, complications?
What is the budget to work within?
A budget range is extremely important for us to know when designing your campaign strategy and forecasting realistic targets and goals.
Have more to say?
Any further comments or requirements?
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Milkman Social Brief

Additional Information

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