Milkman Logo Brief

The goal of this logo design creative brief is to grasp the essence of the company.
What do you want the viewer of this new logo to walk away with? How should they remember this company?

  • Full written name needed for the logo
  • Existing tag line if you have one
  • A general overview of what you do
  • This is a refined version of above. Think along the lines of descriptive tag lines. 6-10 words. Imagine you have just a few minutes to enthusiastically but realistically describe what you do
  • Overall impression that the logo needs to convey. This is all about creating the appropriate perception in your target market.
  • When consumers/clients/customers view a logo or brand identity; what should be the ideal feeling or emotion you would like them to feel?
  • General description about what the logo/identity needs to say or portray.
  • A list of people that need to be influenced by the logo when they see it. For example, who is the decision maker of the company that may be using your business
  • Does this logo need to compete with existing and similar businesses or is it in a relatively uncrowded market place.
  • Does this logo need to compete with existing and similar businesses or is it in a relatively uncrowded market place.
  • This includes: local, regional and/or worldwide. This is VERY important; you must familiarize yourself with the competition before starting.

  • Technical and Practical Details

  • Clarify what you are actually looking for as people often have different ideas on what the term “logo” means or implies.
  • Cards, website, stickers?
  • Does the logo need to be legible printed on the side of a pen and/or adorned on the side of a building?

  • Additional Information

  • What sort of design might initially appeal to you
  • Colours are you limited to certain colours for various reasons.
  • Does your business or product follow a certain visual style? Do you have some specific visual needs that need to be considered or even avoided
  • Use this space to talk further about what they do and what they want.