Milkman Logo BriefThe goal of this logo design creative brief is to grasp the essence of the company.What do you want the viewer of this new logo to walk away with? How should they remember this company?Your Name*Email* Logo Wording *Full written name needed for the logoTag line Existing tag line if you have oneAbout*A general overview of what you doSum up what you doThis is a refined version of above. Think along the lines of descriptive tag lines. 6-10 words. Imagine you have just a few minutes to enthusiastically but realistically describe what you doAppropriate keywords and descriptive words or phrases Overall impression that the logo needs to convey. This is all about creating the appropriate perception in your target market.Perception When consumers/clients/customers view a logo or brand identity; what should be the ideal feeling or emotion you would like them to feel?What does the logo need to say about you or the company?General description about what the logo/identity needs to say or portray.Who is the target audience or intended market? A list of people that need to be influenced by the logo when they see it. For example, who is the decision maker of the company that may be using your businessAre you unique or one of many? Does this logo need to compete with existing and similar businesses or is it in a relatively uncrowded market place.Are you unique or one of many? Does this logo need to compete with existing and similar businesses or is it in a relatively uncrowded market place.Your competitors This includes: local, regional and/or worldwide. This is VERY important; you must familiarize yourself with the competition before starting.Technical and Practical DetailsType of logo required Clarify what you are actually looking for as people often have different ideas on what the term “logo” means or implies.How will the logo be used?Cards, website, stickers?It’s all about the size Does the logo need to be legible printed on the side of a pen and/or adorned on the side of a building?Additional InformationWhat visual style of logos appeal to you What sort of design might initially appeal to youWhat colours don’t you like?Colours are you limited to certain colours for various reasons.Specific visual requirementsDoes your business or product follow a certain visual style? Do you have some specific visual needs that need to be considered or even avoidedHave more to say?Use this space to talk further about what they do and what they want.CAPTCHA This iframe contains the logic required to handle Ajax powered Gravity Forms.