Milkman Logo Brief

This is a refined version of above. Think along the lines of descriptive tag lines. 6-10 words. Imagine you have just a few minutes to enthusiastically but realistically describe what you do

Overall impression that the logo needs to convey. This is all about creating the appropriate perception in your target market.

When consumers/clients/customers view a logo or brand identity; what should be the ideal feeling or emotion you would like them to feel?

General description about what the logo/identity needs to say or portray.

A list of people that need to be influenced by the logo when they see it. For example, who is the decision maker of the company that may be using your business

Does this logo need to compete with existing and similar businesses or is it in a relatively uncrowded market place.

Does this logo need to compete with existing and similar businesses or is it in a relatively uncrowded market place.

This includes: local, regional and/or worldwide. This is VERY important; you must familiarize yourself with the competition before starting.

Clarify what you are actually looking for as people often have different ideas on what the term “logo” means or implies.

Cards, website, stickers?

Does the logo need to be legible printed on the side of a pen and/or adorned on the side of a building?

What sort of design might initially appeal to you

Colours are you limited to certain colours for various reasons.

Does your business or product follow a certain visual style? Do you have some specific visual needs that need to be considered or even avoided

Use this space to talk further about what they do and what they want.